Product Safety Recall

Kids Beach Oodie

Sold by The Oodie between
30th September 2022 to 20th August 2023

We would like to address a labelling matter concerning the first production run of the 'Kids Beach Oodies' that you have purchased. While the safety of these products is not compromised, we regret to inform you that they do not comply with the Ministry of Business, Innovation & Employment due to the absence of the required red fire hazard warning label, as shown below:

Defect: During the initial classification process of the 'Kids Beach Oodie', it was categorised in a manner that excluded the need for displaying this warning label. However, based on the advice from the MBIE, we now understand that this product should indeed include an appropriate fire hazard warning label. We have promptly taken corrective action by ensuring that all subsequent production runs incorporate this label.

Hazard: There is a risk of serious burn injuries if exposed to a heat or flame source.

What To Do: Consumers should immediately contact the Oodie to be provided with either:

  1. A fire warning label with product attachment instructions to attach on the Beach Oodie.

  2. Or a replacement Beach Oodie from the Kids Beach product range, in exchange for the non-compliant product on hand. 

Contact Details: For further information contact The Oodie customer service team via email at or visit the website.